As the Creative Director of Soul Live Media, Rob Roby's vision for providing affordable media services to the serious artist, has been everything but short lived. With over 14 years of quality community service in Richmond, Virginia, Soul Live Media is the pinnacle of Director Rob Roby's vision towards become a major branding company. Soul Live Media specializes in branding recording artists through affordable, high-quality music videos, artist promos, electronic press kits, and photo-shoots.
From the years 2001-2010, Director Rob Roby worked strictly as the Chief Executive Officer of Smoothmatic Productions. There, he worked as a recording engineer, free lance photographer, graphic designer, and artist. SMP, was created on the campus of Virginia State University in 2001. The company became Soul Live Media in 2010.
Rob Roby is a alumnus of Virginia State University. He obtained both his BA & MA degrees from VSU. He is currently working on his PHD at Morgan State University in Baltimore MD.